Five Friends

Five Friends is an ad that is persuading people to register to vote, so they can partake in the next presidential election on November 4, 2008. The creators of this ad used only celebrities to grab people's attention. At first, the celebrities weren't using words that were direct and to the point. Instead, they were using sarcasm. For example, they were saying things such as: "Please don't vote" and "Who cares, the Economy is In the Toilet." However later on, the various celebrities started getting to the point; saying that if you care about this or that, then “you” should vote. The ad had humor in it too. Humor was used so that the commercial wouldn't be dull and boring. They wanted the audience to stay in tune for the entire ad. The ad had the right amount of information that was convincing and influential that could get one to register. When watching this video, I felt that if I didn’t vote, then I didn’t care about America and the issues that also concerned me as a citizen. Therefore, personally to me, this commercial grabbed my attention and made sure that on November 4, I would be in a booth, voting.

Fear Ads

Fears ads are useful and persuasive. They install the negative information about the other candidate into a person. These ads will say the truth of how the country would be like if "this person" become president. These ads will help people know which person should be the right man or woman for the job.

5 Friends

Badgley Mischka

This ad is for a clothing company called Badgley Mischka. To advertise their products, Badgley Mischka used Mary- Kate and Ashley Olsen to be the models in the photo shoot. Celebrities that are popular and are from this generation can help bring more attention to their line. Mary- Kate and Ashley are a-list celebrities that know fashion and are young. Having the Olsen twins wear Badgley Mischka clothes will help people become more interested in purchasing items from this brand. Many people idolize their favorite celebrity and want to be just like them. Therefore, if people see their idol dressing up in designer clothes, shoes, accessories, etc., they would want to obtain the same things and be just like them. All in all, using celebrities in a commercial or an ad can help persuade a person to go and purchase the item.

Summary of "The Early Word: The Cost of Going Negative"

"The Early Word: The Cost of Going Negative" portrays how negative ads are seen in the political world. This article shows us how Senator John McCain has a negative tone towards his campaign. His negative tone is addressed by attacking Senator Barack Obama. Moreover, McCain doesn't take the time to explain how he would change things when he becomes president. However, he takes his time in attacking Obama's political views. Negative ads should be displayed in the political world. The people need to know the positive and negatives of a candidate running for a position. However, there should be a limitation to what is being said about the other candidate. Many people go way too far to bring someone down,to the point where the accusations made are false. Also, some ads can be very insulting to people. Likewise, racial slurs, religous, etc. shouldn't be displayed on ads.