Badgley Mischka

This ad is for a clothing company called Badgley Mischka. To advertise their products, Badgley Mischka used Mary- Kate and Ashley Olsen to be the models in the photo shoot. Celebrities that are popular and are from this generation can help bring more attention to their line. Mary- Kate and Ashley are a-list celebrities that know fashion and are young. Having the Olsen twins wear Badgley Mischka clothes will help people become more interested in purchasing items from this brand. Many people idolize their favorite celebrity and want to be just like them. Therefore, if people see their idol dressing up in designer clothes, shoes, accessories, etc., they would want to obtain the same things and be just like them. All in all, using celebrities in a commercial or an ad can help persuade a person to go and purchase the item.