PROACTIV

This commercial convinced it audience in buying the product by allowing celebrities to tell their real life story of them using the product. Proactiv is three step acne solution that clears skin in days. In the Proactiv ad, Jessica Simpson explained how she battled with blemishes and acne. She is an icon throughout the world. Therefore, she needed a solution to get rid of her dilemma. After discovering Proactiv, her face has become clearer and blemish free. The company was clever in using celebrities to get many people to obtain the manufactured good. It showed that people of diverse cultures can use it and has a high percentage of working for them also. It also showed that superstars are not willing to pay for expensive treatments for their face. However, they want to purchase the thirty dollar solution because they believe that it works for them. People need clean skin in order for them to feel sexy and be more attractive to the opposite sex.

Proactiv

Wrigley's Doublemint Gum

This advertisement uses very intelligent techniques to lure their audience. This ad is trying to sell Wrigley’s Doublemint Gum. The gum has improved over time. The pack is now thinner and can fit easily into people’s pockets. In advertising the product, they used a celebrity that is extremely popular to the younger generation. Chris Brown is that celebrity that they used in the ad. He transformed the song, Forever into a song, using the same exact beat, that would advertise Wrigley’s Doublemint Gum. In this ad, the song says that chewing this gum, one can “double his or her [your] pleasure, double his or her [your] fun.” Chris Brown’s song is saying that this gum doesn’t just freshen one’s breath but ads a little fun to it too. In the thirty second commercial, once Chris Brown chewed the gum, he was having fun dancing. Therefore, chewing gum can bring both fun and fresh breath.

Myths- Burger King

This commercial advertised the juicy burgers that Burger King has to offer to their customers. However, in this particular ad, the commercial was more towards the male audience. They claim that this burger is more for men population than it would be for women population. This burger is supposedly the right portion for men. It gives them the right amount of nutrients that their body needs. It will also make them stronger and more masculine. The ad strongly believes that that men don't need feminine food for them to function and it wouldn't make them more manly. Therefore, the juicy burger from Burger King is the right food that men across the country needs.

Sunsilk Analysis

This advertisement uses interesting techniques to lure in their viewers. The commercial is for a rising shampoo called Sunsilk. They use three icons that are popular to the American society. The three icons are Marylyn Monroe, Shakira, and Madonna. These girls are looked upon by many women in the American society. Therefore, using these three is the best strategy to grab people’s attention. The commercial had a little bit of the three women’s taste and a visual of their hair texture in their three second time frame. This ad shows that with Sunsilk, a woman can tell a story with her hair. She, as in a woman, can have beautiful hair and get noticed more by using this product. This product has a shampoo for everybody. There is a shampoo created by Sunsilk for flat hair, dry hair, etc. They used Marylyn Monroe, Shakira, and Madonna because they have diverse texture to their hair and through this ad its shows that Sunsilk is available for every single type of hair out there.

Wrigley's Doublemint Gum

Garnier Fructis

This advertisement shows a young girl who is disappointed with the texture of her hair. Then, she uses the shampoo, Garnier Fructis, and her hair instantly becomes shiny, lively, and healthy. The ad also claims and kind of promises that it would make someone's hair five times stronger. Having lively, shiny, manageable, etc. hair, people would notice others so much more. Also, in today's society, awesome hair would make life ten times more easier. Also, with this texture, guys would love to run his hands through a girl's hair. In conclusion, beautiful hair is what woman long for today.