PROACTIV

This commercial convinced it audience in buying the product by allowing celebrities to tell their real life story of them using the product. Proactiv is three step acne solution that clears skin in days. In the Proactiv ad, Jessica Simpson explained how she battled with blemishes and acne. She is an icon throughout the world. Therefore, she needed a solution to get rid of her dilemma. After discovering Proactiv, her face has become clearer and blemish free. The company was clever in using celebrities to get many people to obtain the manufactured good. It showed that people of diverse cultures can use it and has a high percentage of working for them also. It also showed that superstars are not willing to pay for expensive treatments for their face. However, they want to purchase the thirty dollar solution because they believe that it works for them. People need clean skin in order for them to feel sexy and be more attractive to the opposite sex.