Wrigley's Doublemint Gum

This advertisement uses very intelligent techniques to lure their audience. This ad is trying to sell Wrigley’s Doublemint Gum. The gum has improved over time. The pack is now thinner and can fit easily into people’s pockets. In advertising the product, they used a celebrity that is extremely popular to the younger generation. Chris Brown is that celebrity that they used in the ad. He transformed the song, Forever into a song, using the same exact beat, that would advertise Wrigley’s Doublemint Gum. In this ad, the song says that chewing this gum, one can “double his or her [your] pleasure, double his or her [your] fun.” Chris Brown’s song is saying that this gum doesn’t just freshen one’s breath but ads a little fun to it too. In the thirty second commercial, once Chris Brown chewed the gum, he was having fun dancing. Therefore, chewing gum can bring both fun and fresh breath.