Sunsilk Analysis

This advertisement uses interesting techniques to lure in their viewers. The commercial is for a rising shampoo called Sunsilk. They use three icons that are popular to the American society. The three icons are Marylyn Monroe, Shakira, and Madonna. These girls are looked upon by many women in the American society. Therefore, using these three is the best strategy to grab people’s attention. The commercial had a little bit of the three women’s taste and a visual of their hair texture in their three second time frame. This ad shows that with Sunsilk, a woman can tell a story with her hair. She, as in a woman, can have beautiful hair and get noticed more by using this product. This product has a shampoo for everybody. There is a shampoo created by Sunsilk for flat hair, dry hair, etc. They used Marylyn Monroe, Shakira, and Madonna because they have diverse texture to their hair and through this ad its shows that Sunsilk is available for every single type of hair out there.