Life Water Ad

This ad is trying to sell their product, life water to its audience. The advertisement uses many diverse tactics to grab their viewers. The use of a celebrity, in this case, Naomi Campbell and the use of lizards made the commercial more unique, interesting, and fun. The theme to this was Michael Jackson’s video, Thriller. At first, Naomi Campbell comes through a door, which then turns into a plain white background. In this scene, there is a single lizard crawling around, and then takes a sip of life water. The lizard subsequently turns into zombie and does the thriller dance with a bunch of other lizards. The commercial is very unpredictable, viewers wouldn’t know what to expect next. It was very creative and cute. In my opinion, it was hard to change the channel when this commercial came on.