Pepsi Ad- Analysis

The product that was shown in this advertisement, Pepsi, has been around for a long time, since 1898 to be exact. It was born in the Carolinas and is loved by most people of all colors and ages. Pepsi has a huge competition with Coca Cola. Therefore, the company wants to use huge stars and various effects so more people would pay more attention to Pepsi and see how great the product really is. Moreover, this particular advertisement used many techniques to grab its viewer’s attention. The use of a young, hot, woman celebrity attracts this ad towards men. Also, the use of Shakira, the celebrity in this ad, attracted viewers such as Hispanics, her fans, and the working class. This attracted the working class because in this ad a young, dorky looking guy was in a grocery store bored while doing his job. The advertisement showed that in the presence of Pepsi, fun can take place. The guy started dancing with the board of Shakira on it and thought it was a plain old board. However it came to life since the board was in the “presence” of Pepsi. Shakira was used in this ad because the company wanted more people to watch this ad. In addition, Shakira was known for her dancing. Therefore, using the famous singer in this ad brought two of her talents to the ad, singing and dancing. The ad was good for the company and good for Shakira. It was good for the company because more people would watch the commercial. It was also good for Shakira because her music was out there for the world to hear and people would pay more attention to it. Moreover, Pepsi was resembled as a party must have. The beverage would bring life to a party as it was told on the commercial. At the end of the commercial, some text was shown on the screen. The texts were “The Joy of Pepsi.” This showed that Pepsi is refreshing, great tasting, and fun.