Rase in advertisement? Positively Used or Negatively Used?

Race is used in various ads. Race in ads has grown over the years. Back in the days, race portrayed many stereotypes of many nationalities. For example, in the nineteenth century, Aunt Jemima, the lady on the pancake mix box, was shown as an elderly woman wearing "cheap clothing." She had her hair covered. During this era, black women were known for taking care of white children for their master. They were viewed as a woman who loved her job and this was shown in Aunt Jemima's face on the pancake mix box. Today, Aunt Jemima has changed. She is now shown with nice hair, beautiful pearls, and nice clothing. She has come a long way. Today, race in advertisement is used in a positive way. They are ads that contain people of many colors. These ads portray that this "product" can be used by anyone. Using different nationalities makes people feel included, that they can also feel good about themselves. For example, there are products that can help woman of darker color look equivalently as beautiful as a women of a lighter color. In that way, all women can feel pretty.