PROACTIV

This commercial convinced it audience in buying the product by allowing celebrities to tell their real life story of them using the product. Proactiv is three step acne solution that clears skin in days. In the Proactiv ad, Jessica Simpson explained how she battled with blemishes and acne. She is an icon throughout the world. Therefore, she needed a solution to get rid of her dilemma. After discovering Proactiv, her face has become clearer and blemish free. The company was clever in using celebrities to get many people to obtain the manufactured good. It showed that people of diverse cultures can use it and has a high percentage of working for them also. It also showed that superstars are not willing to pay for expensive treatments for their face. However, they want to purchase the thirty dollar solution because they believe that it works for them. People need clean skin in order for them to feel sexy and be more attractive to the opposite sex.

Proactiv

Wrigley's Doublemint Gum

This advertisement uses very intelligent techniques to lure their audience. This ad is trying to sell Wrigley’s Doublemint Gum. The gum has improved over time. The pack is now thinner and can fit easily into people’s pockets. In advertising the product, they used a celebrity that is extremely popular to the younger generation. Chris Brown is that celebrity that they used in the ad. He transformed the song, Forever into a song, using the same exact beat, that would advertise Wrigley’s Doublemint Gum. In this ad, the song says that chewing this gum, one can “double his or her [your] pleasure, double his or her [your] fun.” Chris Brown’s song is saying that this gum doesn’t just freshen one’s breath but ads a little fun to it too. In the thirty second commercial, once Chris Brown chewed the gum, he was having fun dancing. Therefore, chewing gum can bring both fun and fresh breath.

Myths- Burger King

This commercial advertised the juicy burgers that Burger King has to offer to their customers. However, in this particular ad, the commercial was more towards the male audience. They claim that this burger is more for men population than it would be for women population. This burger is supposedly the right portion for men. It gives them the right amount of nutrients that their body needs. It will also make them stronger and more masculine. The ad strongly believes that that men don't need feminine food for them to function and it wouldn't make them more manly. Therefore, the juicy burger from Burger King is the right food that men across the country needs.

Sunsilk Analysis

This advertisement uses interesting techniques to lure in their viewers. The commercial is for a rising shampoo called Sunsilk. They use three icons that are popular to the American society. The three icons are Marylyn Monroe, Shakira, and Madonna. These girls are looked upon by many women in the American society. Therefore, using these three is the best strategy to grab people’s attention. The commercial had a little bit of the three women’s taste and a visual of their hair texture in their three second time frame. This ad shows that with Sunsilk, a woman can tell a story with her hair. She, as in a woman, can have beautiful hair and get noticed more by using this product. This product has a shampoo for everybody. There is a shampoo created by Sunsilk for flat hair, dry hair, etc. They used Marylyn Monroe, Shakira, and Madonna because they have diverse texture to their hair and through this ad its shows that Sunsilk is available for every single type of hair out there.

Wrigley's Doublemint Gum

Garnier Fructis

This advertisement shows a young girl who is disappointed with the texture of her hair. Then, she uses the shampoo, Garnier Fructis, and her hair instantly becomes shiny, lively, and healthy. The ad also claims and kind of promises that it would make someone's hair five times stronger. Having lively, shiny, manageable, etc. hair, people would notice others so much more. Also, in today's society, awesome hair would make life ten times more easier. Also, with this texture, guys would love to run his hands through a girl's hair. In conclusion, beautiful hair is what woman long for today.

Pepsi Ad- Analysis

The product that was shown in this advertisement, Pepsi, has been around for a long time, since 1898 to be exact. It was born in the Carolinas and is loved by most people of all colors and ages. Pepsi has a huge competition with Coca Cola. Therefore, the company wants to use huge stars and various effects so more people would pay more attention to Pepsi and see how great the product really is. Moreover, this particular advertisement used many techniques to grab its viewer’s attention. The use of a young, hot, woman celebrity attracts this ad towards men. Also, the use of Shakira, the celebrity in this ad, attracted viewers such as Hispanics, her fans, and the working class. This attracted the working class because in this ad a young, dorky looking guy was in a grocery store bored while doing his job. The advertisement showed that in the presence of Pepsi, fun can take place. The guy started dancing with the board of Shakira on it and thought it was a plain old board. However it came to life since the board was in the “presence” of Pepsi. Shakira was used in this ad because the company wanted more people to watch this ad. In addition, Shakira was known for her dancing. Therefore, using the famous singer in this ad brought two of her talents to the ad, singing and dancing. The ad was good for the company and good for Shakira. It was good for the company because more people would watch the commercial. It was also good for Shakira because her music was out there for the world to hear and people would pay more attention to it. Moreover, Pepsi was resembled as a party must have. The beverage would bring life to a party as it was told on the commercial. At the end of the commercial, some text was shown on the screen. The texts were “The Joy of Pepsi.” This showed that Pepsi is refreshing, great tasting, and fun.

Rase in advertisement? Positively Used or Negatively Used?

Race is used in various ads. Race in ads has grown over the years. Back in the days, race portrayed many stereotypes of many nationalities. For example, in the nineteenth century, Aunt Jemima, the lady on the pancake mix box, was shown as an elderly woman wearing "cheap clothing." She had her hair covered. During this era, black women were known for taking care of white children for their master. They were viewed as a woman who loved her job and this was shown in Aunt Jemima's face on the pancake mix box. Today, Aunt Jemima has changed. She is now shown with nice hair, beautiful pearls, and nice clothing. She has come a long way. Today, race in advertisement is used in a positive way. They are ads that contain people of many colors. These ads portray that this "product" can be used by anyone. Using different nationalities makes people feel included, that they can also feel good about themselves. For example, there are products that can help woman of darker color look equivalently as beautiful as a women of a lighter color. In that way, all women can feel pretty.

Life Water Ad

This ad is trying to sell their product, life water to its audience. The advertisement uses many diverse tactics to grab their viewers. The use of a celebrity, in this case, Naomi Campbell and the use of lizards made the commercial more unique, interesting, and fun. The theme to this was Michael Jackson’s video, Thriller. At first, Naomi Campbell comes through a door, which then turns into a plain white background. In this scene, there is a single lizard crawling around, and then takes a sip of life water. The lizard subsequently turns into zombie and does the thriller dance with a bunch of other lizards. The commercial is very unpredictable, viewers wouldn’t know what to expect next. It was very creative and cute. In my opinion, it was hard to change the channel when this commercial came on.

Fear Ads better than Patriotism?

Patriotic ads are an effective way to get one to vote. It shows how the candidates are loyal to their country. Patriotic ads are more important than fear ads because if the candidates don't love their country, then why vote for them? They would just bring negative change/attitude to the country. These ads show how much the people running for president would be willing to work hard so that the the country's citizens would be able to live a happy, peaceful life. Moreover, fear ads can be partially or completely false. However, patriotic ads portrays the love that the candidates have for their country. In conclusion, patriotic ads more convincing than fear ads.

Five Friends

Five Friends is an ad that is persuading people to register to vote, so they can partake in the next presidential election on November 4, 2008. The creators of this ad used only celebrities to grab people's attention. At first, the celebrities weren't using words that were direct and to the point. Instead, they were using sarcasm. For example, they were saying things such as: "Please don't vote" and "Who cares, the Economy is In the Toilet." However later on, the various celebrities started getting to the point; saying that if you care about this or that, then “you” should vote. The ad had humor in it too. Humor was used so that the commercial wouldn't be dull and boring. They wanted the audience to stay in tune for the entire ad. The ad had the right amount of information that was convincing and influential that could get one to register. When watching this video, I felt that if I didn’t vote, then I didn’t care about America and the issues that also concerned me as a citizen. Therefore, personally to me, this commercial grabbed my attention and made sure that on November 4, I would be in a booth, voting.

Fear Ads

Fears ads are useful and persuasive. They install the negative information about the other candidate into a person. These ads will say the truth of how the country would be like if "this person" become president. These ads will help people know which person should be the right man or woman for the job.

5 Friends

Badgley Mischka

This ad is for a clothing company called Badgley Mischka. To advertise their products, Badgley Mischka used Mary- Kate and Ashley Olsen to be the models in the photo shoot. Celebrities that are popular and are from this generation can help bring more attention to their line. Mary- Kate and Ashley are a-list celebrities that know fashion and are young. Having the Olsen twins wear Badgley Mischka clothes will help people become more interested in purchasing items from this brand. Many people idolize their favorite celebrity and want to be just like them. Therefore, if people see their idol dressing up in designer clothes, shoes, accessories, etc., they would want to obtain the same things and be just like them. All in all, using celebrities in a commercial or an ad can help persuade a person to go and purchase the item.

Summary of "The Early Word: The Cost of Going Negative"

"The Early Word: The Cost of Going Negative" portrays how negative ads are seen in the political world. This article shows us how Senator John McCain has a negative tone towards his campaign. His negative tone is addressed by attacking Senator Barack Obama. Moreover, McCain doesn't take the time to explain how he would change things when he becomes president. However, he takes his time in attacking Obama's political views. Negative ads should be displayed in the political world. The people need to know the positive and negatives of a candidate running for a position. However, there should be a limitation to what is being said about the other candidate. Many people go way too far to bring someone down,to the point where the accusations made are false. Also, some ads can be very insulting to people. Likewise, racial slurs, religous, etc. shouldn't be displayed on ads.